Sarah Lodder
Hi, I'm Sarah
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​Currently I'm an Ecommerce Media Specialist II at Flywheel Digital, the leading Ecommerce Marketing Agency across Amazon, Walmart, Instacart, and more platforms. Outside of work, I'm also an alumna of the University of Maryland, with 2 degrees in Marketing and International Business from the Robert H. Smith School of Business, with a variety of experiences in marketing roles across paid media, organic social media, and advertising strategy. I'm passionate about traveling, as a 2x study abroad student, music, and rewatching Gossip Girl on a monthly basis. Reach out if you're looking for a creative and innovative individual to boost your marketing strategy!
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My Skills
Branding
Strong Writer
Marketing
Musician
Creative Strategy
My Passions
Traveling
Entertainment
Music
Work Experience
Marketing Solutions Intern
Clear Channel Outdoor
Summer 2019
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Strategized out-of-home advertising for national corporations, including Netflix, McCormick, and UNICEF
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Processed and compiled in-depth market insights in top 25 DMA’s for Amazon and HubSpot on Excel
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Analyzed market research from Nielsen, eMarketer, and Kantar to emphasize the value of out-of-home
Social Media Strategist
Smith Undergraduate Programs
2016 - 2020
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Promoted to Social Media Strategist to manage Instagram and Twitter accounts raising community awareness
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Plans media calendar and analyzes previous campaign statistics for optimization of future posts
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Manages administrative duties with a team of 6 to support a database of student records, manage the schedules of 8 academic advisors, and provides customer service with over 50 daily visitors
Marketing & Events Intern
Office of Career Services
2018 - 2019
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Wrote, strategized, and distributed ‘#SmithHired’ multi-platform social media marketing campaign
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Coordinated with a team of 3 to publish weekly e-newsletters with a reach of over 3000 students
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Created 4-5 marketing pieces weekly using Canva and schedule daily social media content using HootSuite
