Sarah Lodder

As part of BMGT458Q: Computer Graphic, students had to create a magazine spread to demonstrate an understanding of Indesign, Photoshop, and use of grids. I choose to pursue a travel magazine for my spread and demonstrate my skills of Photoshop through color filters. 

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Problem: Create a travel magazine spread, reflective of the style and target reader of those publications.

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Research: Modeling my own spread after popular travel magazines like National Geographic Traveler and Travel + Leisure, I did research on the primary consumer for these publications. Travel magazines typically appeal to older, wealthy individuals, and offer no gender bias. These spreads favor a large amount of photography, as the audience wants to experience the places being described in the writing with multiple senses.

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Solution: The star of the final spread was the photography, highlighting the traditional fall colors in the famous landmarks the article sites. This photography takes up nearly 3/4 of the entire spread, with the rest of the space left to the copy. The text is divided into two-columns, an introductory paragraph and list of cities featured, designed for easy skimming of information. Overall the spread encapsulates an air of sophistication that appeals to the wealthy target audience through luxiourus portals of the cities and modern, geometric design of the spread.